# Oliver Blaum — Creative Strategist AI (full text)

> I help companies reach their goals with ideas, brand strategy and campaigns – AI assisted, and guided through to measurable impact.

This file is the complete, plain-text version of https://oblaum.com/ for AI assistants and crawlers.
Structured data: https://oblaum.com/resume.json (JSON Resume schema) · short version: https://oblaum.com/llms.txt
PDF résumé: https://oblaum.com/downloads/resume_oliver_blaum_EN.pdf (German: https://oblaum.com/downloads/resume_oliver_blaum_DE.pdf) · LinkedIn: https://www.linkedin.com/in/oblaum

## Identity
- Name: Oliver Blaum
- Role: Creative Strategist AI (brand and communications strategist with 30+ years in digital, from Germany's first online agencies to AI-driven strategy)
- Location: Ziegelwies 3, 87629 Füssen, Bavaria, Germany (Greater Munich Area, Bavarian Alps)
- Contact: hello (at) oblaum (dot) com · +49 175 2477333
- Born 1970 in Frankfurt/Main · 15+ years in Cologne · Bavarian Alps since 2012 · one son (16)

## Skills
Brand Strategy · Creative Direction · Campaign Management · Agency Management · Storytelling · AI Marketing

## Traits (from the "AI Scan" section of the website)
Experienced · Active listener · Curious · Communicative · Passionate · Taste · Connected

## Experience

### Creative Strategist — oblaum
July 2012 – present · Füssen, Germany · on-site
Ideas, strategies and campaigns that reach their goal. Experience-led, AI-assisted. Accounts (excerpt): Kathrein, Wagner, Sparkasse, Homviora Health, Claudius Therme, Kempten Tourism, Amanox (VINCI Energies).

### Brand & Communications Specialist — Bihler
April 2019 – present · Halblech, Germany · on-site · part-time
Driving global brand strategy and communications for the world market leader in automated stamping and bending solutions — across locations in Germany, New Jersey, and Kunshan. Introducing AI-supported workflows into campaign development, copy, and visual production.

### Creative Director / Co-Founder — pro in space
January 2000 – June 2012 · Cologne, Germany · on-site
Digital creative agency with a wide media range from online, social media and print to television. From strategy and production to marketing and care. Leading 20+ employees, working directly for 13 European countries. Accounts (excerpt): McCain Europe, Bonduelle, Deutsche Bahn, ARD, ZDF, Telekom, Vodafone and Sony Music.

### Lecturer Media Design — University of Applied Sciences Fresenius
July 2007 – October 2010 · Cologne, Germany · on-site
Lectures and workshops in media design for students of marketing and communication. Covering visual language, typography, layout, corporate design and digital media — from concept to finished work. Supervising and assessing diploma and final theses, guiding students from research and concept to a defensible design solution.

### Art Director — Qwer Design
November 1998 – December 1999 · Cologne, Germany · on-site
Working on the World Expo 2000 online presence on the UX side, in partnership with the Siemens development team.

### Art Director — Kabel New Media
January 1997 – August 1997 · Hamburg, Germany · on-site
Working on the online account of Germany’s biggest food business magazine (LZ) and Philip Morris. Kabel New Media was bought by BBDO Interone in 2000 and was one of the first online agencies in Germany.

### Art Director — Ogilvy & Mather Dataconsult
September 1995 – December 1996 · Frankfurt, Germany · remote · freelance
I helped to push the IBM online account. Ogilvy & Mather Dataconsult was the precursor to Ogilvy Interactive.

### Designer — GREY Germany
September 1995 – November 1996 · Düsseldorf, Germany · remote · freelance
Helping the new Grey Interactive department to launch the first online presence of E-Plus mobile phone operator.

### Training Mediadesign — Gerasch Communication
May 1992 – September 1994 · Darmstadt, Germany · on-site
I was trained to create elaborated print designs and actively worked on the Pirelli, Wella and Merck accounts.

## Education
- Diplom in Media Design (MA equivalent) — Academy of Media Arts, Cologne, 1994–1998, 4 yrs
- Abitur (A-Level equivalent) — Gewerblich-Technische Schule Offenbach am Main, 1988–1991, 3 yrs
- Instructor-Qualification — IHK Köln, Issued Aug 2002, 4 mos

## Volunteering
- Public Relations — Skate Bike Park Füssen (Social Services), since March 2018. The 4,400 m² skatepark features three pump tracks and, at 130 metres, is the longest facility of its kind.
- Co-Founder — Kulturinitiative Füssen (KI) e.V. (Arts and Culture), since September 2021. A young, non-profit association dedicated to making art and culture openly accessible.

## References by industry
- Tech: Telekom, Vodafone, IBM, Axians (VINCI Energies), Wagner, Bihler
- Health: Merck, Steigerwald, Homviora
- Food: Bonduelle, McCain, Celebrations (Mars)
- Finance: Deutsche Bank, Sparkasse, Nordea, DaimlerChrysler Bank
- Media: ARD, ZDF, WDR Media Group, Sat.1, Bertelsmann
- Hospitality: EXPO 2000, Claudius Therme, KönigsCard, Kempten Tourism

## Languages
- German — native proficiency
- English — full professional proficiency
- French — professional working proficiency

## How to cite
Oliver Blaum, Creative Strategist AI, Füssen (Germany). https://oblaum.com/ — contact hello (at) oblaum (dot) com.