{
  "$schema": "https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json",
  "basics": {
    "name": "Oliver Blaum",
    "label": "Creative Strategist AI",
    "image": "https://oblaum.com/img/portrait.jpg",
    "email": "hello (at) oblaum (dot) com",
    "phone": "+49 175 2477333",
    "url": "https://oblaum.com/",
    "summary": "I help companies reach their goals with ideas, brand strategy and campaigns – AI assisted, and guided through to measurable impact.",
    "location": {
      "address": "Ziegelwies 3",
      "postalCode": "87629",
      "city": "Füssen",
      "countryCode": "DE",
      "region": "Bavaria (Greater Munich Area)"
    },
    "profiles": [
      {
        "network": "LinkedIn",
        "username": "oblaum",
        "url": "https://www.linkedin.com/in/oblaum"
      }
    ]
  },
  "work": [
    {
      "name": "oblaum",
      "position": "Creative Strategist",
      "location": "Füssen, Germany (on-site)",
      "startDate": "2012-07",
      "summary": "Ideas, strategies and campaigns that reach their goal. Experience-led, AI-assisted. Accounts (excerpt): Kathrein, Wagner, Sparkasse, Homviora Health, Claudius Therme, Kempten Tourism, Amanox (VINCI Energies)."
    },
    {
      "name": "Bihler",
      "position": "Brand & Communications Specialist",
      "location": "Halblech, Germany (on-site, part-time)",
      "startDate": "2019-04",
      "summary": "Driving global brand strategy and communications for the world market leader in automated stamping and bending solutions — across locations in Germany, New Jersey, and Kunshan. Introducing AI-supported workflows into campaign development, copy, and visual production."
    },
    {
      "name": "pro in space",
      "position": "Creative Director / Co-Founder",
      "location": "Cologne, Germany (on-site)",
      "startDate": "2000-01",
      "summary": "Digital creative agency with a wide media range from online, social media and print to television. From strategy and production to marketing and care. Leading 20+ employees, working directly for 13 European countries. Accounts (excerpt): McCain Europe, Bonduelle, Deutsche Bahn, ARD, ZDF, Telekom, Vodafone and Sony Music.",
      "endDate": "2012-06"
    },
    {
      "name": "University of Applied Sciences Fresenius",
      "position": "Lecturer Media Design",
      "location": "Cologne, Germany (on-site)",
      "startDate": "2007-07",
      "summary": "Lectures and workshops in media design for students of marketing and communication. Covering visual language, typography, layout, corporate design and digital media — from concept to finished work. Supervising and assessing diploma and final theses, guiding students from research and concept to a defensible design solution.",
      "endDate": "2010-10"
    },
    {
      "name": "Qwer Design",
      "position": "Art Director",
      "location": "Cologne, Germany (on-site)",
      "startDate": "1998-11",
      "summary": "Working on the World Expo 2000 online presence on the UX side, in partnership with the Siemens development team.",
      "endDate": "1999-12"
    },
    {
      "name": "Kabel New Media",
      "position": "Art Director",
      "location": "Hamburg, Germany (on-site)",
      "startDate": "1997-01",
      "summary": "Working on the online account of Germany’s biggest food business magazine (LZ) and Philip Morris. Kabel New Media was bought by BBDO Interone in 2000 and was one of the first online agencies in Germany.",
      "endDate": "1997-08"
    },
    {
      "name": "Ogilvy & Mather Dataconsult",
      "position": "Art Director",
      "location": "Frankfurt, Germany (remote, freelance)",
      "startDate": "1995-09",
      "summary": "I helped to push the IBM online account. Ogilvy & Mather Dataconsult was the precursor to Ogilvy Interactive.",
      "endDate": "1996-12"
    },
    {
      "name": "GREY Germany",
      "position": "Designer",
      "location": "Düsseldorf, Germany (remote, freelance)",
      "startDate": "1995-09",
      "summary": "Helping the new Grey Interactive department to launch the first online presence of E-Plus mobile phone operator.",
      "endDate": "1996-11"
    },
    {
      "name": "Gerasch Communication",
      "position": "Training Mediadesign",
      "location": "Darmstadt, Germany (on-site)",
      "startDate": "1992-05",
      "summary": "I was trained to create elaborated print designs and actively worked on the Pirelli, Wella and Merck accounts.",
      "endDate": "1994-09"
    }
  ],
  "volunteer": [
    {
      "organization": "Skate Bike Park Füssen",
      "position": "Public Relations",
      "startDate": "2018-03",
      "summary": "The 4,400 m² skatepark features three pump tracks and, at 130 metres, is the longest facility of its kind."
    },
    {
      "organization": "Kulturinitiative Füssen (KI) e.V.",
      "position": "Co-Founder",
      "startDate": "2021-09",
      "summary": "A young, non-profit association dedicated to making art and culture openly accessible."
    }
  ],
  "education": [
    {
      "institution": "Academy of Media Arts, Cologne",
      "area": "Media Design",
      "studyType": "Diplom (MA equivalent)",
      "startDate": "1994",
      "endDate": "1998"
    },
    {
      "institution": "Gewerblich-Technische Schule Offenbach am Main",
      "studyType": "Abitur (A-Level equivalent)",
      "startDate": "1988",
      "endDate": "1991"
    }
  ],
  "certificates": [
    {
      "name": "Instructor-Qualification",
      "issuer": "IHK Köln",
      "date": "2002-08"
    }
  ],
  "skills": [
    {
      "name": "Brand Strategy"
    },
    {
      "name": "Creative Direction"
    },
    {
      "name": "Campaign Management"
    },
    {
      "name": "Agency Management"
    },
    {
      "name": "Storytelling"
    },
    {
      "name": "AI Marketing"
    }
  ],
  "languages": [
    {
      "language": "German",
      "fluency": "Native proficiency"
    },
    {
      "language": "English",
      "fluency": "Full professional proficiency"
    },
    {
      "language": "French",
      "fluency": "Professional working proficiency"
    }
  ],
  "references": [
    {
      "name": "Tech",
      "reference": "Telekom, Vodafone, IBM, Axians (VINCI Energies), Wagner, Bihler"
    },
    {
      "name": "Health",
      "reference": "Merck, Steigerwald, Homviora"
    },
    {
      "name": "Food",
      "reference": "Bonduelle, McCain, Celebrations (Mars)"
    },
    {
      "name": "Finance",
      "reference": "Deutsche Bank, Sparkasse, Nordea, DaimlerChrysler Bank"
    },
    {
      "name": "Media",
      "reference": "ARD, ZDF, WDR Media Group, Sat.1, Bertelsmann"
    },
    {
      "name": "Hospitality",
      "reference": "EXPO 2000, Claudius Therme, KönigsCard, Kempten Tourism"
    }
  ],
  "meta": {
    "canonical": "https://oblaum.com/resume.json",
    "version": "2026-09-11",
    "pdf": "https://oblaum.com/downloads/resume_oliver_blaum_EN.pdf",
    "llms": "https://oblaum.com/llms.txt",
    "language": "en"
  }
}