Oliver BlaumCreative Strategist
Oliver Blaum, sitting on a stool in a navy suit and white sneakers, smiling

Oliver Blaum – Creative Strategist AI

“I help companies reach their goals with ideas, brand strategy and campaigns – AI assisted, and guided through to measurable impact.”

Skills

  • Brand StrategyCreative DirectionCampaign Management
  • Agency ManagementStorytellingAI Marketing
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    About

    Frankfurt-born. Cologne-shaped. Alps-based.

    • Born1970 | Frankfurt/Main
    • Colognefor 15+ years
    • Bavarian Alpssince 2012
    • FamilyOne son, 16

    Languages

    • German

      Native

      Native proficiency

    • English

      Full professional

      Full professional proficiency

    • French

      Professional working

      Professional working proficiency

    Experience

    From the first online agencies
    to AI-driven strategy.

    1. Creative Strategist

      oblaum

      Füssen | On-site

      Ideas, strategies and campaigns that reach their goal. Experience-led, AI-assisted. Accounts (excerpt): Kathrein, Wagner, Sparkasse, Homviora Health, Claudius Therme, Kempten Tourism, Amanox (VINCI Energies).

    2. Brand & Communications Specialist

      Bihler

      Halblech | On-site | Part-Time

      Driving global brand strategy and communications for the world market leader in automated stamping and bending solutions — across locations in Germany, New Jersey, and Kunshan. Introducing AI-supported workflows into campaign development, copy, and visual production.

    3. Creative Director / Co-Founder

      pro in space

      Cologne | On-site

      Digital creative agency with a wide media range from online, social media and print to television. From strategy and production to marketing and care. Leading 20+ employees, working directly for 13 European countries. Accounts (excerpt): McCain Europe, Bonduelle, Deutsche Bahn, ARD, ZDF, Telekom, Vodafone and Sony Music.

    4. Lecturer Media Design

      University of Applied Sciences Fresenius

      Cologne | On-site

      Lectures and workshops in media design for students of marketing and communication. Covering visual language, typography, layout, corporate design and digital media — from concept to finished work. Supervising and assessing diploma and final theses, guiding students from research and concept to a defensible design solution.

    5. Art Director

      Qwer Design

      Cologne | On-site

      Working on the World Expo 2000 online presence on the UX side, in partnership with the Siemens development team.

    6. Art Director

      Kabel New Media

      Hamburg | On-site

      Working on the online account of Germany’s biggest food business magazine (LZ) and Philip Morris. Kabel New Media was bought by BBDO Interone in 2000 and was one of the first online agencies in Germany.

    7. Art Director

      Ogilvy & Mather Dataconsult

      Frankfurt | Remote | Freelance

      I helped to push the IBM online account. Ogilvy & Mather Dataconsult was the precursor to Ogilvy Interactive.

    8. Designer

      GREY Germany

      Düsseldorf | Remote | Freelance

      Helping the new Grey Interactive department to launch the first online presence of E-Plus mobile phone operator.

    9. Training Mediadesign

      Gerasch Communication

      Darmstadt | On-site

      I was trained to create elaborated print designs and actively worked on the Pirelli, Wella and Merck accounts.

    Education

    • Diplom in Media Design (MA equivalent)

      Academy of Media Arts, Cologne

      1994 — 1998 | 4 yrs

    • Abitur (A-Level equivalent)

      Gewerblich-Technische Schule Offenbach am Main

      1988 — 1991 | 3 yrs

    • Instructor-Qualification

      IHK Köln

      Issued Aug 2002 | 4 mos

    Volunteering

    • Public Relations

      Skate Bike Park Füssen | Social Services

      |

      The 4,400 m² skatepark features three pump tracks and, at 130 metres, is the longest facility of its kind.

    • Co-Founder

      Kulturinitiative Füssen (KI) e.V. | Arts and Culture

      |

      A young, non-profit association dedicated to making art and culture openly accessible.

    References

    Six industries.
    More than 20 years of brands.

    Contact

    Let’s talk.

    hello [at] oblaum [dot] com +49 175 …

    Teams or phone · 20 min

    Oliver Blaum
    Ziegelwies 3
    87629 Füssen
    (Greater Munich Area)
    Germany